RESUME

I'm an accomplished Sr. Product Designer with a proven track record of delivering exceptional user experiences and driving impactful results. I optimize efficiency, boost conversion rates, and bring a sense of goofiness and fun to foster innovation and collaboration. With strong leadership skills, I thrive in cross-functional teams, creating a positive work atmosphere. With 10+ years of experience in product, UI, and UX design, I stay updated on trends, conduct user testing, and deliver captivating designs that drive engagement and conversions. My work's impact is evident through exceeding industry benchmarks with a 4.5% click-through rate, showcasing my ability to captivate users and drive business outcomes.

DOWNLOAD RESUME

Fuzzy
July 2022 - june 2023

// Sr. Product designer

• Reduced member wait time for medical visit from 120 minutes to 18 minutes by implementing a redesigned medical documentation system and streamlining triage automation processes.

• Orchestrated the redesign of internal tools and established a process for internal teams, resulting in a substantial increase in the overall Net Promoter Score (NPS) from 37 to a 72.

• Introduced an auto-refill feature, driving member retention and achieving a remarkable 74% conversion rate and increasing team efficiency by reducing time spent on the refill process from 10 minutes to 3 minutes.

• Led the design, testing, and successful adoption of a pet wellness program for web, iOS, and Android apps, achieving a 2.5% click-through rate and driving user engagement.

Ariat international
November 2020 - july 2022

// Manager, ux ui

• Successfully managed and led a growing team of internal UX/UI talent.

• Redesigned checkout experience, resulting in 5.99% increase in conversion and increased average order value (AOV) by 47.06%. Witnessed a significant spike in customer signups, with a remarkable 150% increase.

• Spearheaded the strategy and design of a new membership program, leading to a substantial 25% increase in email signups and an impressive 78% boost in customer retention.

• Generated a staggering 400% increase in revenue attributed to members during the first week compared to the previous week without membership implementation.

// SR. UX UI DESIGNER

• Pioneered the UX team and achieved an incredible 67% year-over-year (YoY) increase in overall site conversion for new visitors and a notable 37.5% increase for returning visitors, while decreasing checkout abandonment by 86.76%.

• Led the redesign of product detail page (PDP), resulting in a 12.89% YoY conversion increase and a 47.47% boost in revenue.

• Reduced acquisition cost from $65 to $22 per customer through navigation, add to cart confirmation, and filter redesigns.

PARTYCITY.com
April 2016 - November 2020

// UI UX Designer

• Achieved a 30% increase in mobile web sales within the first two weeks of launch by successfully implementing a new Buy Online, Pick Up In Store experience, resulting in $2 million in sales.

• Contributed to the design and development of a custom CMS platform, empowering efficient content management and enhancing the overall user experience leading to a 25% increase in efficiency for design and merchandising teams.

• Designed interactive experiences for yard signs and balloons, resulting in a 35% boost in sales for those categories.
  

// Web designer

• Collaborated with stakeholders and merchants to enhance the visibility and design of products across every page of the customer journey, resulting in increased e-commerce sales on desktop and mobile platforms, increasing click-through rate by 3.5%.

• Worked with engineering to strategize and replatform the ecommerce website from MarketLive to Salesforce, achieving a remarkable 130% increase in merchant productivity while improving site scalability and dependability.

jenbelken.com
april 2009 - June 2021

// principal product designer

• Experienced a 5% surge in user engagement, with a significant rise in the number of users actively comparing and exploring jewelry options on brilliantearth.com.

• Collaborated with ESO Ventures to empower 5 entrepreneurs in Black and Brown communities, achieving a revenue increase from $100k to over $150k in just 3 months.

• Teamed up with Claire's to create an innovative loyalty program that resulted in a 55% increase in customer retention.

Intercontinental Exchange (ICE)
february 2015 - april 2016

// Web designer

• Collaborated with stakeholders to research, design, and launch a new SaaS ecommerce website, resulting in increased sales and lead generation.

• Led the creation, design, and A/B testing of responsive landing pages for pay-per-click, retargeting, and Facebook campaigns across five lines of business, with a focus on boosting conversion rates.

CMG Financial
january 2014 - february 2015

// sr. media design specialist

• Redesigned the CMG Financial corporate website and individual loan agent/branch websites, resulting in increased business and effective channeling of website visitors.

• Collaborated with development to create a CMS system within the Microsoft Dynamic CMS, enabling auto-population of content across multiple loan agent and branch websites.

rpm mortgage
March 2010 - january 2014

// graphic & web designer

• Led two successful brand redesign projects spanning four years, resulting in substantial revenue growth and overall company expansion.

• Notably, loan agent recruitment increased by 25% and continued to experience significant growth.

• Oversaw the redesign of over 300 loan agent websites, 50 branch websites, and the corporate site.

• Collaborated with developers to establish a CMS system, enabling automated website creation and reducing the need for manual page building.

BYOG
march 2008 - march 2010

// graphic & web designer

• Collaborated with clients to develop custom and recreated graphics for diverse apparel items.

• Streamlined processes and delivered high-quality results, enabling the business to double its customer capacity due to increased efficiency.

Skills & tools