Jen Belken | UI/UX Designer




With over 9 years of professional web design, digital design and user experience design, I’ve proven to be a self-motivated and lightning-fast designer with an eagle eye for accuracy. I adapt quickly to new software and platforms and always stay up-to-date with design trends. With my knowledge of user flow mixed with my skills in interface design, I can bring ideas to life, from the beginning stages of conceptualizing and creating flowcharts mapping out the user experience, to the final product being presented proudly to your audience.

UI/UX Designer
03.2017 - present

Collaborate with cross-functional teams to create engaging user experiences for desktop and mobile. Communicate conceptual ideas and design rationale while understanding the capabilities and limitations of software platform. Problem solve with different groups to create the best eCommerce experience. Help successfully design, test and launch new experiences, including Buy Online Pick Up In Store, new store locator and digital invitation platform.

  • Participate in the development process from definition, flowcharts, design, prototype, build, test, release, and maintenance
  • Conduct User Acceptance Testing (UAT) on large scale projects the company implements while checking for pixel perfection and functionality
  • Make sure all experiences, from beginning to end, are easy to understand for the user
Web designer
04.2016 - 03.2017

Collaborated with Vice President and various merchants to conceptualize, design and heighten visibility of different product imagery shown on homepage and subsequent gateway pages to increase overall e-commerce sales. Worked with creative team to strategize various campaigns. Worked with front-end developers to make immediate updates to website based on consumer demand and product inventory. 

  • Executed creative designs and concepts for desktop and mobile that will advance merchandising, marketing, and branding objectives on tight deadlines
  • Designed and prepared page layouts for products within established web design parameters, style guides and visual standards
  • Created mock-ups and modified page templates for full seasonal and targeted experiences (i.e. Birthday, Halloween, Christmas, etc.)
  • Established and produced graphic material for use in advertising product promotions throughout the website
  • Maintained clean and organized Photoshop files to be used by other members of the creative team

Interactive data
Web designer
02.2015 - 04.2016

Worked with in-house marketing team and external agency to increase sales and lead generation which allowed eSignal, an Interactive Data Company to successfully launch a new website and campaigns to compliment new products.

  • Responsible for creating, designing and A/B testing banners and responsive landing pages for pay-per-click, retargeting and Facebook campaigns for five lines of business with a main goal of increasing conversion rates 
  • Worked with marketing team to strategize and build new e-commerce website through sitemaps, wireframes and mockups to be implemented using WordPress platform
  • Developed creative assets for print marketing including magazine advertisements, datasheets, retractable banners, postcards and other printed materials needed for live events and tradeshows
  • Designed cover photo graphics for all social media pages

CMG Financial
sr. media design specialist
01.2014 - 02.2015

Created the CMG Financial website which increased business and funneled website visitors to respective business channels. Created print and web materials for CMG Foundation which allowed donations to the foundation. Created print and web materials in preparation for the successful grand opening of the new restaurant, Sunol Ridge Restaurant & Bar.

  • Responsible for website refresh project, including conceptualizing, designing and launching three business channel websites in a four month period
  • Created cover photo graphics and content graphics for social networking sites
  • Created corporate level print advertisements to be published in high end magazines
  • Created email marketing campaigns to be sent using Campaign Monitor and Microsoft Dynamics/ClickDimensions
  • Created print ads and websites for affiliated businesses: Sunol Ridge Restaurant & Bar and The CMG Foundation

rpm mortgage
graphic & web designer
03.2010 - 01.2014

Worked on two brand refreshes over a four year span, both were instrumental in increasing revenue and overall growth for the company. Loan Agent recruitment went up 25% and continued to grow significantly. 

  • Worked with programming to create UI/UX of proprietary software
  • Responsible for two brand refreshes of the company with projects ranging from rebranding printed materials and PowerPoint templates to working closely with a programmer to redesign website for corporate, branch and loan agent levels which included 300+ loan agent websites, 50+ branch websites and one corporate site
  • Collaborated with Loan Agents to create printed advertisements to be published in various publications 
  • Created cover photo graphics and ads to be posted on social networking sites
  • Responsible for the creation of logos, websites and advertisements of joint ventures and acquired companies


Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe Dreamweaver
Adobe Lightroom
Adobe InDesign

Microsoft PowerPoint
Unbounce (A/B Testing)
Wordpress CMS
DemandWare CMS
Squarespace CMS

Acrobat Professional
InVision App
Lucidchart - User Flow
MockFlow - Wireframes
Microsoft Word
Microsoft Excel

academy of art university, San francisco
bfa, Web design

Studies include:
Web Design, Digital Design, Production Techniques, Print Design, Interactive Design, Digital Imaging, Digital Audio, Digital Video