Home / Freelance projects / Desktop Only Filter Tutorial
BRILLIANT EARTH Filter Tutorial: Desktop ONly
Since the filters for Brilliant Earth were so complex and their customers weren’t always experienced diamond purchasers,, the business wanted to create a tutorial overlay on the experience to help the customer understand what their options are when they’re on the filters. This was a desktop-focused experience since desktop gets a majority of the users over mobile.
Functionality:
Create a tutorial for customers to understand how to utilize the filters
Allow the customer to exit the tutorial if they already know how to use them
Only display this experience once to the customer in a 30-day period so it doesn’t interrupt a frequent shopper experience
Focus on desktop since majority of traffic is through the desktop experience
