Home / Freelance projects / homepage Redesign
BRILLIANT EARTH Homepage redesign
The homepage for Brilliant Earth was an important customer touchpoint and they wanted to make sure to push the stories they wanted their customers to know about. With this project, I began with some research and created new modules that could help with the page hierarchy, as well as break the rigid grid the original homepage was built on by adding various shapes and different categories to allow a customer to shop by the feature that’s most important to them.
What was I trying to solve?
The old homepage was cramped and needed more padding and hierarchy between modules
Wanted to give different elevation to different stories
Incorporate more ways for a customer to shop from the homepage
Make call-to-actions stand out from the rest of the page
Create different modules to break up the grid being used
Up-level the Create Your Own ring experience
Promote overall mission of Brilliant Earth
Functionality:
Create now modules in various shapes to allow for a page hierarchy
Increase visual reference for different categories to allow a customer to shop the way they want
Clean up overall homepage and redesign the overall call-to-actions on the page
Wanted to increase size of photography to allow for more of a visual storytelling experience
