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BRILLIANT EARTH PDP REDESIGN: Desktop Only
Desktop is the main source of traffic for the Brilliant Earth customer. With that said, Brilliant Earth wanted to optimize their desktop PDP experience to be more legible and allow for the various features that are available for the ease of a user shopping experience, such as viewing the diamond ring size and shape directly on a hand, and being able to choose a skin tone to see how the ring will look on the recipient.
what was i trying to solve?
How to showcase the visualization of the engagement ring settings with different diamond shapes and sizes
How to display big, beautiful images to give the page a luxurious feeling, while making sure lead behaviors (wishlist, drop a hint, email us, etc.) were still showcased when needed but not taking away the focus from the page
Wanted ring information to be easily found when users are looking for it, but out of the way if they aren’t
Wanted to incorporate a Shop Similar Styles and Recommended Bridal Sets to the PDP so they can successfully cross sell rings that are relevant to the customer’s search
Continue to elevate the mission statement
Functionality:
Give the PDP a luxurious feel to promote the luxury brand
Make photography larger and allow for a more photographic product story
Showcase the visualization of the engagement ring settings with different diamond shapes and sizes
Lead behaviors and ring information are elevated and easy to access but not intrusive
Incorporate a clean way to display cross sells like similar styles and recommended bridal sets
Maintain an elevated mission statement to promote the brand ethics
