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BRILLIANT EARTH shop the look
Brilliant Earth has some landing pages for various types of jewelry. The landing pages are great for storytelling and giving a higher level shopping experience for a new visitor, but Brilliant Earth wanted to be able to tag the lifestyle photography so if a customer like what they saw, they’d be able to identify it and purchase it. This is how a Shop the Look experience came about.
What was I trying to solve?
Incorporate an intuitive image shopping experience that wasn’t too intrusive but elevated enough to be noticeable by the customer
Include a way for the customer to be able to see all the products within the image without leaving the page
Allow the customer to add to their wishlist from this experience
Functionality:
Allow for a lifestyle photography shoppable experience
Includes a Shop the Look icon animation that starts off as a full text “Shop the Look” button and collapses into a smaller icon
Build an overlay that is clear and concise, displaying the products being promoted in the imagery
Allow the customer to add to wishlist at this level of shopping and discovery
