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CLAIRE’S Global Shipping
Claire’s original shipping page was a standard matrix that was hard to follow with the various shipping options they offered. Since it was an issue for their global experience, I did a redesign on all the different country shipping pages to show the type of shipping available, as well as timeframe, cost, and additional details. The key was to reduce customer confusion and be more transparent with shipping methods and pricing.
What was I trying to solve?
Needed to organize the shipping details to reduce customer confusion
Simplify the overall experience so customers can see at a higher level what options are available
Include additional details that are collapsed in case a customer would like to know more
Reduce the amount of colors displayed on the page
Give content a visual hierarchy so it’s easier to find and read
Functionality:
Display shipping method
Display timeframe for the shipping method
Display price and additional details for each type
Each piece of information is displayed in a hierarchal way
Elevate the important information and collapse the lesser important details, but still having it accessible to the customer
Simplify the overall experience
