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esignal Landing Page & Banner campaigns
eSignal utilized AdWords and landing pages frequently to promote software packages. To optimize the various campaigns for the different products, I conducted A/B testing for both the banners and the landing pages so I could make educated decisions based on my findings.
What was I trying to solve?
Needed to increase conversion of certain products
Make banners that customers found engaging when using Google
Modernize the landing pages that existed
Needed to continuously optimize
FUNCTIONALITY:
Responsive
A/B Testing