Jen Belken | UI/UX Designer



At eSignal, I worked with a contracted team to completely restructure and redesign the eCommerce website, with new product purchase options.

Along with creating a new website, I also designed Google AdWord banners and responsive landing pages for targeting and retargeting campaigns to prep for the launch of the new products and website. The AdWord banners were then sent over to our outside vendor who implemented them.

In addition, I also conducted A/B testing on the corporate website and the various landing pages using Optimizely.