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PartyCity.com Offer Page Redesign
I was tasked to take PartyCity.com's current coupon landing page, and redesign the layout, while making it responsive, while being mobile-first. Starting with defining the user flow and laying it out in a flowchart, I was able to begin sketching out wireframes. Then I transferred that information into Photoshop and began adding the visual elements to the page. Next, I put the whole experience in InVision to have a functioning prototype to review. Lastly, I worked with developers to push the experience into a review environment and I conducted User Acceptance Testing (UAT) prior to it going live for the public.
What was I trying to solve?
Original coupon landing page was image based
Needed to be able to update this page easily
Page needed to be able to be text based and have visual hierarchy
Wanted to allow customer to apply code from the page versus having to write down the code to add to their cart
The original page was not responsive so needed to give the page a responsive layout for mobile users
FUNCTIONALITY:
Responsive
Ability to apply promotional code
Overlay of in-store coupon and details
