Home / partycity.com
PartyCity.com
At PartyCity.com, many of the projects include designing simple, innovative and user-friendly solutions for web and mobile. Using my skills in UI/UX design and web design, I am able to make a consistent user experience on web and mobile, which allows the customer to continue down the purchase funnel.
For website redesigns, I want to maximize the customer journey so I start with a competitor analysis, followed by defining the customer journey and creating flowcharts. From there, I begin sketching out wireframes, then I transfer that information into Adobe XD and start adding the visual elements of the page. Once the design and prototype is completed, it gets reviewed by the appropriate stake-holder. Next, I conduct and consolidate feedback from user testing interviews to create data-driven design decisions and those decisions are then implemented into the design. The specs are then provided to development and the new experience gets put into staging where I conduct User Acceptance Testing (UAT) and provide feedback in a clean and easy-to-understand way using as many visuals and including as many specs needed to fix any problems.
Many technological improvements have been launched successfully with my involvement for desktop and mobile, including: redesigned website, Buy Online, Pick Up In Store experience, a new Store Locator experience, launch of a Digital Invitation platform, re-platform of entire website from MarketLive to DemandWare, launch of User Generated Content implementation using Curalate technology, improved personalization experiences for various products, and the new look and feel of the Halloween City website.
